"The Internet is just like mail order...but without the mail."---Dan Kennedy and Michael Kimble, $8,000.00 per day direct marketing consultants First of all, the Internet is just like mail order...but without the mail.
Think about it...isn't a well done web site nothing more than a sales letter?
And when you get a bunch of hits to your web site isn't it the same as sending out sales letters to people in the mail? Of course it is! The basic marketing principles for the Internet are the same as mail order. The only major difference is the speed in which you can deliver information to
your prospects...and the speed in which they can buy from you.
O.K....Let's take what mailorder millionaire Jeff Paul did, "steal" it, and apply it to the Internet. Instead of working like crazy just to get a bunch of people to visit your web site (and read your sales letter)...what would happen if you got people to request free information from you via e-mail? It would be like having a big crowd of people raise their hands and say, "Hey! We're interested in buying from you! Please send us your sales material!"
If these people read your sales material do you think you'll get any orders?? Of course you will!
You know they're interested in YOUR product because they specifically asked you for information! Remember our earlier discussion about how it takes the average internet customer a minimum of SEVEN visits to a web site before they buy anything?
See, if you get people to request information from you about your product (instead of sending them straight to your web site where they'll most likely just leave without buying anyway) you will get more sales ...guaranteed! Here's why this will work better than anything you've ever tried, hands down: Because that person gave you their e-mail address and said, "Hey, I'm interested in what you have...please send me some info about it".
They have given you permission to send them sales materials and updates as often as you want until they buy from you or ask you to stop. And if you send them good information along with your sales materials, they will grow to respect you as an expert in your field and look forward to hearing from you!
You know it takes most people at least SEVEN times before they will buy anything online... so the more you follow up with your prospects, the more they will visit your site, order your products, and refer you to others. You can then make even more money by sending your prospects offers for other products such as affiliate programs.
The absolute bottom line is this:
Instead of just getting "hits", you want people to give you their permission to send them information via e-mail. Once you have this permission, you begin to establish a relationship with your prospects that is beneficial to them, and built on trust. It's what Robert Allen, author of New York Times best selling book, Multiple Streams of Internet Income, refers to as "going deep."
Here's what he says about "going deep".
"Going deep means that you position yourself as the indepth expert on what your [prospects] want...and you create a deepening relationship with them. A lifetime relationship. As the relationship deepens, they will buy from you more products, services, and information at increasingly higher prices---because price will not be the issue." And the reason for this is that they trust you. Because you've given them free information of value and positioned yourself as an expert, they no longer see you as just another person out there saying, "gimme your money".
They see you as a friend and advisor.
But, we still have one very important question to answer. Perhaps the most important question of all! Here it is (you're probably asking already): "This makes perfect sense but how do I get people to come to my site and request the information in the first place?" Good question. This is where Magnetic Internet Power Marketing really comes into play. Here's the answer: You will make more money by giving things away. Think about it this way. You work hard to drive traffic to your site, right?
You run banner ads, post classifieds, put ads in e-zines, the whole nine yards. And all of those methods work...but you can greatly increase your response and profits by using Magnetic Internet Power Marketing. Let me explain. Which one of these two options do you think more people will respond to:
• Visit my website and buy something! Click here: www.blahblahblah.com
• Get a free report: "How To Double Your Internet Income In 90 days or Less". Click here for instant e-mail delivery.
Of course the second one will get the most response. After all, it's far easier to give something away than it is to sell something, right? And people are going to be much more receptive to your offer if you've given them something of value before you try to make the sale. You go from being "just another salesperson" to being a trusted friend and advisor. It's just common sense! And that's what Magnetic Internet Power Marketing is all about:
...using lead generation "magnets" to generate a constant stream of interested, targeted, and qualified visitors to your web site...and then give you their permission to repeatedly contact them with your information. Here's exactly how this works: Instead of promoting your web site (which is the same as saying "Hey, come give me money!") advertise a Lead Generation Magnet instead.
A Lead Generation Magnet is usually a free piece of information (like a free report) that is valuable to your customers. And it is always related to your product or service. For example, let's say you were selling the Super Tomato Peeler 2000. Instead of advertising your web site, you would advertise a Lead Generation Magnet.
Here are some examples of what a Lead Generation Magnet for your Super Tomato Peeler 2000 could be:
• Free report: Top 10 Ways To Peel More Tomatoes You run banner ads, post classifieds, put ads in e-zines, the whole nine yards. And all of those methods work...but you can greatly increase your response and profits by using Magnetic Internet Power Marketing. Let me explain. Which one of these two options do you think more people will respond to:
• Visit my website and buy something! Click here: www.blahblahblah.com
• Get a free report: "How To Double Your Internet Income In 90 days or Less". Click here for instant e-mail delivery.
Of course the second one will get the most response. After all, it's far easier to give something away than it is to sell something, right? And people are going to be much more receptive to your offer if you've given them something of value before you try to make the sale. You go from being "just another salesperson" to being a trusted friend and advisor. It's just common sense! And that's what Magnetic Internet Power Marketing is all about:
...using lead generation "magnets" to generate a constant stream of interested, targeted, and qualified visitors to your web site...and then give you their permission to repeatedly contact them with your information. Here's exactly how this works:
Instead of promoting your web site (which is the same as saying "Hey, come give me money!") advertise a Lead Generation Magnet instead. A Lead Generation Magnet is usually a free piece of information (like a free report) that is valuable to your customers. And it is always related to your product or service. For example, let's say you were selling the Super Tomato Peeler 2000.
Instead of advertising your web site, you would advertise a Lead Generation Magnet.
Here are some examples of what a Lead Generation Magnet for your Super Tomato Peeler 2000 could be:
• Free report: Top 10 Ways To Peel More Tomatoes
This is the same way your customers need to percieve you. And they will...if you use Lead Generation Magnets instead of over-used pushy sales techniques. Just remember that if you give something of value before you ask for money, you'll get more sales. We've covered some pretty good ground here and I'm glad you've stuck with me this far.
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